MAINTAINING CONSISTENCY OF YOUR BRAND ACROSS ALL MARKETING CHANNELS.
A brand style guide is a reference tool that helps maintain consistency by demonstrating what a brand looks, feels, and sounds like. It’s so powerful that some people even call it a brand bible, but don’t let that intimidate you. Those are just different names for the same document.
Using one ensures that your brand looks and feels the same, even when you have different people working on customer service, marketing, design, and sales.
As inconsistency can confuse and alienate customers. A style guide will help your business communicate in a consistent way across all teams and channels.